Publication Type:	Chapter
Chapter Title:	Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns
Book Title:	Talking Green: Exploring Contemporary Issues in Environmental Communications
Full Citation:	Nisbet, MC, Markowitz, E, Kotcher, J. Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns. In L. Ahern & S. Bortree (Ed) Talking Green: Exploring Contemporary Issues in Environmental Communication. Peter Lang Publishing, 2012.
Project:	Mobilizing Citizen Support for Climate Stabilization and Adaptation Policies
People:	Matthew Nisbet