| Publication Type: | Article |
| Journal Name: | NEJM |
| Full Citation: | Greene, J.A., Kesselheim, A.S. "Why Do the Same Drugs Look Different? Pills, Trade Dress, and Public Health." NEJM, Jul 2011, 365: 83-9. |
| Project: | Sources of Transformative Innovation in Medication Development |
| People: | Aaron Kesselheim |