| Publication Type: | Article |
| Journal Name: | Patient Education and Counseling |
| Full Citation: | Grenard, J.L., Uy, V., Pagn, J.A., Frosch, D.L. "Seniors' Perceptions of Prescription Drug Advertisements: A Pilot Study of the Potential Impact on Informed Decision Making." Patient Education and Counseling, 2011, 85: 79-84. |
| Project: | Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests? |
| People: | Dominick Frosch, Jose Pagan |