| Publication Type: | Article |
| Journal Name: | Social Science and Medicine |
| Full Citation: | Frosch, D.L., May, S., Thietbohl, C., Pagn, J.A. "Living in the 'Land of No'? Consumer Perceptions of Healthy Lifestyle Portrayals in Direct-to-Consumer Advertisements of Prescription Drugs." Social Science and Medicine, 2011, 73: 995-1002. |
| Project: | Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests? |
| People: | Dominick Frosch, Jose Pagan |