| Publication Type: | Article |
| Journal Name: | PLoS ONE |
| Full Citation: | Maibach E, Leiserowitz A, Roser-Renouf C, Mertz CK. "Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development." PLoS ONE, 2011, 6(3): e1757. |
| External Link: | Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis & Tool Dev. |
| Project: | Mobilizing Citizen Support for Climate Stabilization and Adaptation Policies |
| People: | Edward Maibach |