Publication Type: | Article |
Journal Name: | Archives of Internal Medicine |
Full Citation: | Grande, D., Frosch, D., Perkins, A., Kahn B. "Effect of Exposure to Small Pharmaceutical Promotions Items on Treatment Preference." Archives of Internal Medicine, 2009, 169(9): 363-9. |
Project: | Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests? |
People: | Dominick Frosch |