| Publication Type: | Article |
| Journal Name: | Annals of Family Medicine |
| Full Citation: | Frosch, D. "Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising." Annals of Family Medicine, 2007, 5(1): 6-13. |
| Project: | Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests? |
| People: | Dominick Frosch |