Yaniv Hanoch Ph.D.
Associate Professor (Reader) in Psychology
School of Psychology
University of Plymouth
Email: yaniv.hanoch@plymouth.ac.uk
Discipline: Philosophy, Psychology
Expertise: Insurance, Consumerism
Investigator Award 
Manacled Competition: Limiting Health Insurance ChoicesAward Year: 2005 With all the new options now available to Medicare recipients, both seniors and policymakers are asking a relatively simple question: is "more" the same as "better"? Are the many choices producing better health care decisions, or do they so confound seniors that they are more likely to make bad decisions that hurt their quality of care? Co-investigators Thomas H. Rice, Ph.D. and Yaniv Hanoch, Ph.D. are studying the decision process employed by the elderly as they grapple with the multitude of options available under the new Medicare prescription drug benefit and managed care plans. Manacled Competition: Limiting Health Insurance Choices for the Elderly is an effort to understand whether more choice will boost enrollment in Medicare drug plans and managed care, or whether better choices are made when there are fewer options available. Drs. Rice and Hanoch consider how age-related cognitive changes, number of choices, and different types of information affect decision-making. Their work should guide efforts aimed at helping seniors make better use of their coverage options under Medicare.
Background 
Yaniv Hanoch received his Ph.D. from the University of Haifa and is currently an Associate Professor at the University of Plymouth, School of Psychology, Plymouth, UK. His research interests are in theory of emotions and bounded rationality, older adults' decision making, and risk taking. He has previously published in the Journal of Economic Psychology, the Journal of Health Communication, Psychological Science, and Theory & Psychology.
- Wood, S., Hanoch, Y. The Impact of Financial Literacy on Medicare part D Insurance Choice in Older Adults, In Financial Decisions Across the Lifespan: Problems, Programs, and Prospects, ed. Lamdin, D. New York, NY: Springer,2011.
- Wood, S., Hanoch, Y. The Impact of Financial Literacy on Medicare part D Insurance Choice in Older Adults, In Financial Decisions Across the Lifespan: Problems, Programs, and Prospects, ed. Lamdin, D. New York, NY: Springer, 2010.
- Hanoch, Y., Rice, T. The Economics of Choice: Lessons from the U.S. Health Care Market. Health Expectations, Mar 2011, 14(1): 105-12.
- Hanoch, Y., Miron-Shatz, T., Cole, H., Himmelstein, M., Federman, A.D. Choice, Numeracy and Physicians-in-Training Performance: The Case of Medicare Part D. Health Psychology, Jul 2010, 29(4): 454-9.
- Rice, T., Hanoch, Y. What Factors Influence Seniors' Desire for Choice among Health Insurance Options? Survey Results on the Medicare Prescription Drug Benefit. Health Economics, Policy and Law, Oct 2010, 5(4): 437-57.
- Tanius, B.E., Wood, S., Hanoch, Y., Rice, T. Aging and Choice: Applications to Medicare Part D. Judgment and Decision Making, Feb 2009, 4(1): 92-101.
- Hanoch, Y., Rice, T., Cummings, J., Wood, S. How Much Choice Is Too Much? The Case of the Medicare Prescription Drug Benefit. Health Services Research, 2009, 44(4): 1157-68.
- Cummings, J.R., Rice, T., Hanoch, Y. Who Thinks that Part D is Too Complicated? Survey Results on the Medicare Prescription Drug Benefit. Medical Care Research and Review, Feb 2009, 66(1): 97-115.
- Rice, T., Hanoch, Y. Can Consumers Have Too Much Choice? Expert Review of Pharmacoeconomics & Outcomes Research, Aug 2008, 8(4): 3256-7.
- Hanoch, Y., Rice, T. Can Limiting Choice Increase Social Welfare? The Elderly and Health Insurance. Milbank Quarterly, 2006, 84(1): 37-73.