Investigators And Their Projects » Areas of Expertise:
Experts on Health Communication:
Investigator names link to complete details.
Dominick L. Frosch, Ph.D.Expertise:
Health Communication; Medical Decision-making | Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests?
with José A. Pagán, Ph.D.
Award Year: 2006 Show AbstractDirect-to-consumer advertising of prescription drugs, permitted only in the United States and New Zealand, has been shown to influence patients' requests for prescriptions from their doctors and to contribute to increased drug utilization and spending. Although the pharmaceutical industry now spends billions each year on this highly controversial form of advertising, little is known about how it actually affects consumer health behaviors and whether those effects are positive, negative or mixed. Co-investigators Dominick L. Frosch, Ph.D. and José A. Pagán, Ph.D. explore these questions in their project on Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests? They also analyze whether television ads affect uninsured consumers differently than insured consumers, who have greater access to physicians and fewer concerns about the costs of medical care. Their study should help policymakers understand how advertising affects consumer health behaviors and inform the debate about whether more regulation of advertising is warranted. |
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Edward W. Maibach, Ph.D., M.P.H.Expertise:
Climate Change; Health Communication; Media and Health; Public Health Strategies; Public Opinion | Mobilizing Citizen Support for Climate Stabilization and Adaptation Policies
with Matthew C. Nisbet, Ph.D.
Award Year: 2008Show Abstract Climate change poses a potentially significant threat to the public's health, and addressing it is among President Obama's top priorities. Co-PIs Edward W. Maibach, Ph.D., M.P.H. and Matthew C. Nisbet, Ph.D. believe that citizens and stakeholders need to play an active role in formulating effective public policies and investments in greenhouse gas reduction. Their project, Mobilizing Citizen Support for Climate Stabilization and Adaptation Policies, investigates how best to engage Americans on climate control issues and analyzes the extent to which a health perspective can enlist community interest and participation. Through surveys and interviews, Drs. Maibach and Nisbet explore people's beliefs and motivations and test their reactions to various policy proposals and messages about climate change and its health implications. Their research findings could help galvanize the public health community and provide policy experts, government agencies, journalists, and other stakeholders with practical guidance on how best to increase public understanding of the implications of climate change. |
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Matthew C. Nisbet, Ph.D.Expertise:
Bioethics; Health Communication; Interest Groups; Politics and Policymaking; Public Opinion; Science Policy | Mobilizing Citizen Support for Climate Stabilization and Adaptation Policies
with Edward W. Maibach, Ph.D., M.P.H.
Award Year: 2008Show Abstract Climate change poses a potentially significant threat to the public's health, and addressing it is among President Obama's top priorities. Co-PIs Edward W. Maibach, Ph.D., M.P.H. and Matthew C. Nisbet, Ph.D. believe that citizens and stakeholders need to play an active role in formulating effective public policies and investments in greenhouse gas reduction. Their project, Mobilizing Citizen Support for Climate Stabilization and Adaptation Policies, investigates how best to engage Americans on climate control issues and analyzes the extent to which a health perspective can enlist community interest and participation. Through surveys and interviews, Drs. Maibach and Nisbet explore people's beliefs and motivations and test their reactions to various policy proposals and messages about climate change and its health implications. Their research findings could help galvanize the public health community and provide policy experts, government agencies, journalists, and other stakeholders with practical guidance on how best to increase public understanding of the implications of climate change. |
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